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Marketing and intake ideas for small firms
Law firm marketing ideas and intake how-tos for owners, office managers and intake teams at firms with 1 to 10 lawyers: call scripts, texting rules, ad checklists and website costs.
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Firms like yours
Wesley T.Managing partner, PI firm, Tulsa One priceinstead of per-minute billingWe paid an answering service by the minute to take messages. Now night callers answer our own questions and get a consultation booked.
Beatrice V.Founding attorney, Sacramento Samequestions for every callerOur intake script lived in my head. Now every caller is asked the opposing party's name before anything else.
Rashad W.Criminal defense attorney, Atlanta Secondsto text backAfter an arrest, families phone us at all hours. The text back comes from our firm's number and never mentions the charge.
Harriet B.Office manager, Grand Rapids Onebill each monthI used to pay three vendors and read three reports. These days I approve a single invoice each month.
Esteban R.Immigration attorney, El Paso Before 8 a.m.summaries readCallers who speak Spanish get our intake questions in Spanish at night. I read each summary before my first hearing.
Lorena F.Intake manager, PI firm, Phoenix Every casetraced to its sourceEvery signed case now shows the ad or referral that sent it. Our Monday meeting got short.
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Are the posts here legal advice?
No. The posts are practical notes on intake, calls, texts and marketing, not legal advice. Where a bar rule or a statute matters, the post links to its own page, and your attorneys decide.
Who writes the RetainerBooked blog?
The team that builds firms' websites and runs their Google and Facebook ads writes every post. Each begins with a real complaint from a partner, an intake specialist or an office manager, quoted from a public forum.
Can we share a post with our intake team?
Yes. Send the link to anyone at your firm. The intake script and the texting list work well printed and kept at the front desk.
How much does RetainerBooked cost?
It depends on how many of your people log in, and the smallest firm pays $97 a month. Every plan carries every feature, and no part of the fee is per call or per signed case.
Do you also post articles on our firm's site?
Yes. Our team writes articles and practice-area pages for your firm's own site on every plan, and your firm approves each one before it goes live.
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