Law firm social media post ideas: 40 posts for a year

Open the Facebook page of most small firms and the newest post is a stock photo of a gavel, or a holiday greeting from last spring. A lawyer on r/LawFirm summed up the hired kind: “Law firm hired content is usually vague and not very helpful.” A post is worth the time when someone checking your firm before calling sees an attorney answer a question they have. Below are 40 law firm social media post ideas for a firm with 1 to 10 lawyers, in eight groups, with a sample caption where one helps. Post one new idea a week and the list carries you through the year.

Four rules every post follows

These come from the ethics rules, so they hold whoever writes the post.

• No client without written consent. A name, a photo, a story or even a “congratulations” can show that someone hired you. Post none of it unless the client agreed in writing first; ABA Model Rule 1.6 covers what you learn while representing someone.
• No results, and no “best”. Leave out verdicts, settlement figures and “another win”, and words like “best”, “top”, “expert” or “specialist”; most states allow “specialist” only with a certification their rule names.
• General information, never advice. Explain how something usually works, then close with a line such as “Every situation is different. Call us about your situation.”
• The label your state asks for. Some states treat a post about your services as an advertisement, so read your state bar's advertising rules first. New York is one: the New York State Bar Association's social media ethics guidelines say a post that counts as an advertisement there carries the words “Attorney Advertising”, with a copy kept for at least a year. Our post on advertising rules for your site, ads and reviews covers the rest.

Plain answers by practice area

Take the question your intake team hears most, answer it in under 100 words, and end with the call-us line.

1. Personal injury: the first three things to do after a car crash. Caption: “Photos of both cars, the other driver's insurance card, and a doctor's visit within a few days. That's the short list after a crash. Call us about your situation.”
2. Family law: legal custody and physical custody, told apart in two sentences. Caption: “Legal custody is who makes the big decisions, like school and health care. Physical custody is where the children live day to day. Call us about your situation.”
3. Criminal defense: what an arraignment is, and how long one usually takes.
4. Estate planning: what a will does and what a trust does, side by side.
5. Every other practice area you take: its most-asked question, such as Chapter 7 or Chapter 13, the last paycheck after a firing, or what a green card interview covers.

The first consultation, and what to bring

6. What happens when someone calls: who answers, the few questions asked, and how soon the meeting is.
7. Why you ask for names first: the conflict check, in one line. Caption: “Before we book, we ask for the names of everyone involved. It's how we check we're free to help you, and it takes a minute.”
8. The meeting itself: how long it runs, what it costs at your firm, and whether it can happen by video.
9. What to bring, by practice area: for a divorce, two years of tax returns, recent pay stubs and account statements; for an estate plan, a list of accounts and the people you want to name; for an injury, the police report number, photos and medical bills.
10. How your fees work: contingency fee, flat fee or hourly, in plain words, and when the retainer agreement gets signed.

Meet the team

11. One attorney, one photo, three lines: why they chose this area of law, where they're admitted, and one thing about them outside work. Caption: “Delphine Vardaman, Esq., has handled family law cases in Sacramento since 2014. On Saturdays you'll find Delphine at the farmers market.”
12. The voice on the phone: the intake specialist or receptionist, by first name, so callers know who they'll reach.
13. A paralegal's day in five photos, with no client file, screen or name in any frame.
14. Something new: a bar admission in another state, a language someone at intake now speaks, or a certification, naming the body that granted it.
15. One question for an attorney, answered on camera or in writing: “Why did you open your own firm?”

Your office and community

16. How to find you: a photo of the front door, where to park, and which floor.
17. The room where first meetings happen, with one line on why the door stays closed.
18. A local cause the team turns up for: a food drive, a school supply drive or a 5K, with photos of your own people only.
19. The lunch place by the courthouse, tagged, with the team's usual order.
20. An evening you host: a will-planning talk at the library or a know-your-rights night, with the date and a sign-up link. Caption: “Estate planning basics at the Eastside Library, Thursday, March 12 at 6:00. No cost. Seats are limited, so sign up at the link.”

The calendar

21. January: a reminder to check the names on wills, life insurance and retirement accounts after a wedding, a birth or a move.
22. Tax season: how a divorce during the year changes the way a person files taxes.
23. Law Day, May 1: what the team does in court on an ordinary day, or a photo from a school visit.
24. Back to school: how a custody schedule meets the school calendar, and who to call when it stops working.
25. The holiday weeks: your hours, how to reach the firm while the office is closed, and, for criminal-defense firms, a plain plan-a-ride-home post on New Year's Eve.

Short videos filmed on a phone

Thirty seconds, one attorney, one question, and a phone on a stand by a window.

26. “The question I get asked most,” answered at the desk.
27. What a first court date looks like, filmed on the courthouse steps, since many courthouses don't allow cameras inside.
28. The walk from the parking lot to the front desk, in 20 seconds, for first-time visitors.
29. One word explained: discovery, probate, custody order or arraignment, one word per clip.
30. A question someone asked at intake this week, with no name or detail that could point to them.

Myths, cleared up

State the myth, give two sentences on what usually happens, and close with the call-us line.

31. “At 12, a child picks which parent to live with.” Many courts listen to an older child, but a judge decides.
32. “A will keeps my family out of probate.” A will usually goes through probate; some accounts pass outside it.
33. “If police didn't read me my rights, the case gets thrown out.” The warning matters for questioning in custody, and a missing one doesn't end a case by itself.
34. “Bankruptcy means losing everything.” Every state protects some property, and what's kept differs by state.
35. “A first meeting means I've hired the firm.” It's a conversation, and nobody is signed up until the retainer agreement is signed.

Reviews and firm news

Reviews are what people compare. A criminal-defense lawyer on r/LawFirm counted about 50 Google reviews for most solo lawyers in town, and hundreds from the past year for two of them.

36. A Google review as a simple graphic, posted only after the reviewer agrees in writing, with their name shown the way they choose and no case details. Add any disclaimer your state wants beside testimonials.
37. A plain ask: “If we helped you, a Google review helps the next person decide.” Link the review page and offer nothing in return.
38. The firm's anniversary, with a photo from the first year.
39. News callers can use: new hours, a new office, a new phone line, or someone at intake who now speaks Spanish.
40. The year in photos: the team, the office and the evenings you hosted, with no client in any frame unless they agreed in writing.

How often to post

Two weekly posts each to Facebook and Instagram, with a weekly update to Google Business Profile, is a pace a small firm can hold. Make one of the two weekly posts a new idea from this list, and the 40 last most of the year. Make the other a repeat with a fresh question: another practice area, another myth, another clip.

Set days matter more than volume: a Tuesday answer and a Thursday photo every week beats ten posts in March and none until June. Plan a month at a time, so an attorney okays it in one sitting.

Reusing one clip on every account

Film one clip, and the same file runs as an Instagram Reel, a Facebook Reel and a Google update in the same week.

• Film it upright and short. Answer one question and stop before 30 seconds. Google's help page on Business Profile videos asks for 30 seconds at most, up to 75 MB, at 720p or higher, so that length works in all three places.
• Put the words on screen. Plenty of people scroll with the sound off, and captions carry the answer.
• Instagram: post it as a Reel, with the question as text on the cover and again as the caption's first line.
• Facebook: share the same file as a Reel on the firm's Page, with one more line of text and your phone number.
• Google Business Profile: add the clip to the profile's photos and videos, then write a short update asking the same question, with a Call now button.
• Keep a copy. Save the file, the caption and the posting date, for as long as your state's rules ask.

If nobody at the firm has that hour a week, RetainerBooked's team plans the posts and publishes them to the firm's Facebook Page, Instagram account and Google profile, then edits, captions and posts the clips your attorneys film on a phone. No film crew comes to the office, and the firm okays every post before it's published. More on social media for your firm.