Personal injury, 1 to 10 lawyers
Injury callers answered first,
signed the same dayInjury callers answered first, signed the same day
RetainerBooked is intake software for US law firms with 1 to 10 lawyers that take injury cases, and your website and personal injury marketing are covered by its flat monthly fee. LSA calls, texts and web forms get an answer in seconds, nights included.
- Evening and weekend callers get your firm, not voicemail
- Free case evaluations booked online
- Spend matched to each signed case
Live in 14 daysMonth to month, no setup fee
- No price per signed case
- Free case evaluations
- LSA calls answered in seconds
- Google reviews
- Spanish texts
- Call recordings
The intake line
Intake calls, on a desk that’s already full
At 2:40 your assistant is on the line with an adjuster when a rear-end caller rings. Voicemail picks up, so they ring the next firm on the search page and sign there by dinner. That morning, your LSA billed you for a landlord-tenant question. Here, the call goes to whoever on your intake team is free; if nobody is, the AI receptionist answers in your firm’s name and puts a free case evaluation on the calendar.
- Full voicemail
- Billed junk calls
- Callbacks the next day
- Overflow answered
- Evaluation booked online
- Junk calls flagged
The first minutes
First to answer, first to sign
Someone hurt in a crash often calls several firms from one search. Here is what yours does in the first minutes, and in the days after.
RetainerBooked · Consultations
yourfirm.com/car-accidents
Free case evaluations, booked online
The button on your car accident page books a free case evaluation with your attorneys, by office or video, at a time their calendars show open, with a text to confirm.
See consultation bookingRetainerBooked · Calls
Staff app · Messages
LSA callers answered in seconds
Your Local Services Ad rings your intake line, with the AI receptionist picking up when nobody can. Messages sent through the ad get a text reply in seconds.
See the phonesRetainerBooked · Reviews
Client’s phone · Review request
The closing text
Close the case with one tap, and the client gets a single text pointing to where your firm’s Google reviews live. Every client receives it, whatever they might say.
See reviewsRetainerBooked · Intake
Staff app · Intake
Follow-up
Each caller opens a card with the accident date, injuries, county and source. A caller who hasn’t answered gets spaced texts from your firm’s number until they reply or your team marks the card Lost.
See the pipelineRetainerBooked · Retainers
Caller’s phone · Retainer
Signed before dinner
Your contingency retainer fills in from the intake answers, goes out by text after the evaluation, and comes back signed from the caller’s phone.
RetainerBooked · Reports
Monthly report
Cost by source
Google and Meta spend set against signed cases each month, by campaign, keyword, LSA profile and referring attorney.
See reportingRetainerBooked · Messages
Caller’s phone · Texts
Spanish
A caller who texts in Spanish gets every reply, form and reminder in Spanish, from your firm’s number.
See the messagingA Friday night call, signed by Monday evening
One caller’s weekend, and what your firm did for them while the office was closed.
1 evaluation booked· Office opens Monday 8:30
11:40 p.m.· Friday night
The Friday night call
The caller rings your LSA number. The AI receptionist answers in Spanish, says it’s your firm’s AI assistant, asks your accident questions and books Monday’s free case evaluation.
8:20 a.m.· Saturday, by text
Photos sent from home
The confirmation and the intake questionnaire arrive by text in Spanish. Photos of the car and the police report go up from their phone.
5:50 p.m.· Monday evening
Retainer signed Monday
Your attorney holds the evaluation at 4:00. The contingency retainer, already filled from the intake answers, goes out by text right after and comes back signed by 5:50.
Setup
Ready for calls by day 14
We build every piece. Your firm sends a few things, listed under each step below.
Case types listed
We write down the case types you take, the counties you cover, your screening questions, Spanish versions too, and your referring attorneys.
Your partlist the cases you take
Pages and phones built
Our writers and designers make the website and its evaluation pages, set up tracking numbers, fill in your contingency retainer template and start the Google Verified checks.
Your partsend your retainer and bar numbers
Your intake team learns it
We bring your old inquiry list over, connect each attorney’s Google or Outlook calendar, write the follow-up texts with you, and make test calls to the AI receptionist, one of them in Spanish. Your intake team learns the board on its own cards.
Your partsend the intake team to training
Calls and ads go live
The website, phones, forms and AI receptionist go live and Google ads start. A ported number and LSA can take longer.
Your partokay each ad and page
Onboarding is on every plan
Your PI setup
Live in 14 days
8 of 28 done
1Case types listedDoneIn progressUp next
- Kickoff with the partners and intake manager
- Case types and counties you take
- Screening questions in both languages
- On-call attorney for urgent calls
- Referring attorneys entered as sources
- Your LSA, Google Ads and Meta logins
2Pages and phones builtDoneIn progressUp next
- Website and evaluation pages built
- Car, truck and motorcycle accident pages written
- Numbers set per campaign and listing
- Recording notice for your state
- Contingency retainer template filled from intake
- Questionnaire with photo upload
- Google Verified checks started with your bar numbers and licenses
- Spanish screening script written
3Your intake team learns itDoneIn progressUp next
- Spreadsheet of past callers moved in
- Attorneys’ Google or Outlook calendars connected
- Test calls in two languages
- Follow-up texts approved
- Hand-off to Clio, MyCase or CASEpeer tried end to end
- Intake team trained on the board
- Google review text okayed
4Calls and ads go liveDoneIn progressUp next
- Your site goes up, and the AI receptionist starts taking calls
- First Google campaigns on
- Number port underway
- Local Services Ads go on once Google finishes its checks
- Texting once registration clears
- First report scheduled
- Monthly review
Send us one month of LSA calls
Have last month’s LSA bill and ad report open on the demo. We sort what each campaign sent you, show how each call would be answered and booked here, and price your personal injury marketing as one flat fee.
Calls answered, cases signed
Wesley T.Managing partner, PI firm, Tulsa 1 campaignpaused in month oneThe first report showed one Google campaign bringing mostly property-damage calls. We paused it, and each signed case now costs us less.
Beatrice V.Founding attorney, family law, Sacramento Same eveningretainers signedOur retainer used to sit in someone’s inbox for days. Now it fills in from the intake answers, and clients sign it on their phones that evening.
Rashad W.Criminal defense attorney, Atlanta Any hourin our nameFamilies calling about an arrest try the first three names they find. Ours now picks up in our firm’s name at any hour.
Harriet B.Office manager, estate planning, Grand Rapids 9 attorneysnamed in each reportMost of our new clients come from other attorneys. Now every referring attorney appears by name in the monthly numbers, with each consultation they sent.
Esteban R.Immigration attorney, solo, El Paso In Spanishtexts, form and bookingI used to return every Spanish call myself, often the next day. Now the texts, the form and the booking all come in Spanish.
Lorena F.Intake manager, PI firm, Phoenix 6 evaluationsbooked while closedCallers book their own free case evaluations overnight. I open Monday with the calendar already full.
PI questions
Questions from injury firms
Search LSA, Spanish or CASEpeer here.
8 questions
Is there a fee per call or signed case?
No. One flat monthly fee, with no price per call, per inquiry or per signed case and no share of your fees, which keeps clear of ABA Model Rules 5.4 and 7.2(b).
Who picks up after hours and on Saturdays?
The AI receptionist answers in your firm’s name and puts urgent callers through to your on-call phone.
Which source signed each case?
Every signed case shows the ad, keyword, page, LSA profile or referring attorney behind it. Each month’s report sets Google and Meta spend against those cases to show what each signed case cost by source, and our team enters your LSA spend.
What about calls for unrelated matters?
Each caller hears your firm’s own screening questions. A landlord-tenant call is moved to Declined with a note, and that month’s numbers name the campaign responsible.
Can our website offer a free case evaluation?
Yes. A button on every page books one with your attorneys, and the AI receptionist never tells a caller whether they have a case.
What about LSA junk calls?
Our team checks each month’s LSA calls and flags those Google should credit.
Does it work next to CASEpeer?
Yes. Signed clients go across to CASEpeer, Clio or MyCase through a connector.
Is intake confidential?
What a potential client tells your intake team stays confidential and encrypted, processed only for your firm and never sold.
PI firms ask
Ask Quinn about LSA
Email Quinn at sales@retainerbooked.com with the injury cases you take and the counties you cover, and hear how intake would run for your firm.
Quinn HadleyAccount manager
Request a demo