Posts, phone videos and newsletters for law firms
Referrals
from people who remember youReferrals from people who remember you
RetainerBooked does law firm social media marketing, by our own team, for US firms with 1 to 10 lawyers, on the flat monthly fee that covers your intake software and website. We write the posts, edit your attorneys’ phone videos and send the newsletter.
- Your attorney films; our team edits and posts
- Newsletters to past clients
Live in 14 daysMonth to month, no setup fee
- Posts written and published each week
- An attorney approves each post
- Posts on your Google profile
- Client stories only with written consent
- Consultations from posts and emails counted
- Phone videos
Filmed on your phone, edited and posted by us
Your attorneys answer the same questions at every consultation: what happens at the first hearing, how the fee works, how long the process runs. One of those answers, filmed on a phone between hearings, is next week’s post.
Film
One question, filmed
We send a list of questions your callers ask, and your attorney records an answer to one.
Edit
Cut and captioned by our team
Our team trims the pauses, adds captions and puts your firm's name on screen.
Post
Posted after your approval
The finished clip comes to you for a yes, then goes up on Google, Instagram and Facebook that week.
Between their matters
Two years later, they still have your name
A past client's coworker needs a divorce lawyer. Whether your name gets passed on depends on whether they saw it last month. Here is how it reaches them.
Social
Weekly posts your team never has to write
Each month we plan the posts, write them in your firm’s own voice and send them for an attorney’s okay.
- Planned a month ahead and approved by an attorney first
- Client stories go out only with written consent from that client
A newsletter for past clients and attorneys
We write it from your firm’s month: a new attorney, a law that changed, a seminar date. It reaches each person on your list who agreed to email.
- Drip series for callers who haven't signed, one email a week
- A welcome series when a new client signs the retainer
- Referring attorneys get a note on what you handle, quarterly
Texts
Texts your list asked to get
A seminar reminder, an office closure, this month’s newsletter link. Each comes from your firm’s own number, only to people who checked the marketing box.
- Anyone who replies reaches your intake team directly
- Marketing texts need their own consent box checked
- What shows on a lock screen never mentions the case, just your firm's name
- Replying STOP removes them from every marketing list, with nothing sent after that
Filmed once, used across your marketing
One clip also helps your site, your Google profile and the monthly report.
Answers on practice area pages
Each video goes on the practice area page it answers, with the words written out underneath, so people searching that question find your attorney explaining it.
See website SEO
Google profile posts
Google shows the same post on your Business Profile, next to your reviews, to a person nearby looking up lawyers.
Local SEOQuoted answers
Written-out answers from your attorneys give ChatGPT and Google’s AI answers something plain to quote when someone asks the same question.
How AI search works
What it brought
A call or form that starts from a post, email or text keeps that source, so the monthly report counts what each brought.
See reportingThis week's video
Where it shows up
Setup
Your part: approvals and a short video
Our team does the writing, editing and sending. Here is what each month asks of your firm.
Kickoff call
In your first week
Monthly plan
Before each month
Your attorney films answers
Fifteen minutes a month
The report
First of the month
Your fee stays flat: nothing per post or video, and nothing per email or text sent
Show us your firm's feed
In the demo we open your Facebook page and Google profile with you and sketch next month’s posts and newsletter. The Counsel plan, at $97 a month, already includes it.
Quiet pages, posting again
Wesley T.Managing partner, PI firm, Tulsa Weeklynew postsOur last Facebook post was a 2023 holiday greeting. These days I approve a new post every Monday, from my phone, between hearings.
Beatrice V.Founding attorney, Sacramento 10 minutesof filming each monthI film two answers a month at my desk. Callers mention them at consultations before I've said a word.
Rashad W.Criminal defense attorney, Atlanta 2 callsthe week it went outOur newsletter goes to the attorneys who refer us conflicts. Two of them called the week it mentioned we'd added a second lawyer.
Harriet B.Office manager, Grand Rapids Full roomat the March estate seminarWe text seminar reminders to the people on our opt-in list. Our March seminar had every chair taken.
Esteban R.Immigration attorney, solo firm, El Paso 52 videosin Spanish last yearI answer one question a week in Spanish on video. My Instagram finally looks like someone is here, and consultations book from it.
Lorena F.Intake manager, PI firm, Phoenix Instagramas a sourceCallers who found us on Instagram land on the board marked Instagram. I stopped asking.
Social questions
Questions on posts and newsletters
Search for video, newsletter, consent or approval.
5 questions
Who writes and posts, and who approves it?
We write every post and publish it, but only after an attorney at your firm has read it and said yes.
Do our attorneys have to film anything themselves?
Only a minute or so per answer, filmed on any phone, and video is optional. We edit, caption and post each one, with no film crew.
Will posting and newsletters actually bring our firm new cases?
Posts and newsletters remind past clients and referring attorneys that your firm is there, and the report counts each consultation they bring.
Which social sites should our firm post on?
On your Google listing, Instagram and Facebook: the three places people near you check before they call a lawyer they’ve heard about. We post to all three each week, and the videos also go on your website’s practice area pages.
Can you text our past clients?
Yes, past clients who agreed in writing to marketing texts, usually with the separate box on your intake form. Anyone who never contacted your firm, or never opted in, gets nothing.
Firms often search
Ask about posting
Send Quinn your firm’s Facebook page at sales@retainerbooked.com and ask what we would post there.
Quinn HadleyAccount manager
Request a demo