Pricing
Intake, website and ads on one bill
RetainerBooked puts your law firm marketing cost on one flat monthly fee: intake software for US firms with 1 to 10 lawyers, plus your website and ads, all built and managed by our own staff.
Counsel
1 person
$97$1,067/mo/yr
Billed monthly, every featureOne payment covers twelve months
Request a demoMonth to month · No setup fee · Live in 14 days
Firm
2 to 5 people
$197$2,167/mo/yr
Billed monthly, every featureOne payment covers twelve months
Request a demoMonth to month · No setup fee · Live in 14 days
Partnership
6 to 10 people
$297$3,267/mo/yr
Billed monthly, every featureOne payment covers twelve months
Request a demoMonth to month · No setup fee · Live in 14 days
11 or more
Contact us
A price for your firm's headcount
Request a demoMonth to month · No setup fee · Live in 14 days
What every plan includes
For the solo attorney who answers intake calls between hearings.
For two to five people sharing the phones, the calendar and every new inquiry.
For six to ten people: attorneys, an intake team, paralegals and the office manager.
For firms with eleven or more people who sign in.
Online booking
Callers pick an open consultation slot online, by text or while talking to the AI receptionist, and reminders follow.
Follow-up until signed
A reply goes out seconds after each inquiry, and the card stays open until the retainer comes back.
Calls after hours
The AI receptionist covers nights, lunch and busy lines, asks your screening questions and opens each call as your firm's AI assistant.
Your website and ads
A site with a page per practice area, plus campaigns we manage from ad accounts registered to your firm.
Who works with you
Our own team, from the first setup call to each monthly review.
Onboarding
We set up the phones, forms and website, import your old inquiry list and train each person.
Your account manager
A named contact for every request, plus a planning call on the calendar each month.
Your own ad rep
A named rep builds your Google, Facebook and Local Services campaigns and reports on them.
One flat monthly fee, with no price per call, per inquiry or per signed case and no share of your fees. Ad spend is billed to your firm by Google and Meta, in accounts your firm owns.
Four to seven vendors, each with a bill
A small firm that buys each piece from a separate vendor often pays $1,500 to $8,000 monthly across four to seven bills, before any ad spend.
| RetainerBooked every plan | Separate vendor bills | |
|---|---|---|
| Website, SEO and hosting | Built and hosted | $500–$2,500/mo after a build often quoted around $8,000 or more up front |
| Running Google and Facebook ads | Ad rep included | Management fees $500–$1,500 a month, before ad spend |
| Answering service for nights and weekends | AI receptionist | By call or minute: $300–$1,000+ |
| Intake software, texting, call tracking | On every plan | Two tools, two logins: $100–$500 a month, with call tracking as one more vendor |
Typical monthly ranges for small firms buying each service apart, before ad spend. Your case software stays.

We were paying an agency, an answering service and two software bills. Now there's one invoice, and I know which ads brought in signed cases.
Every tool, whichever plan you pick
Counsel, Firm and Partnership all carry the same list.
Front desk
- Texting and inbox Texts, web chat, email and Messenger, kept per caller.
- Intake pipeline Every inquiry gets a card, a stage and an owner.
- Phones Keep your number, with a separate tracking line per ad or source and the staff app.
- AI receptionist Answers after hours in English or Spanish, books consultations and says it's an AI.
Booking and reminders
- Consultation booking Callers choose the attorney, office and time online; calendars sync with Google or Outlook.
- Text reminders Each consultation gets text and email nudges you schedule.
- Forms and e-sign A questionnaire per practice area, then the retainer, signed on a phone.
- Follow-up texts Texts and tasks keep each open inquiry moving toward Signed.
- Your client app An app and portal in your firm's name for documents and payments.
Calls, payments and reports
- Call recording Every connected call recorded and transcribed, with notes on the caller's card.
- Online payments Card or eCheck payments for consultations, earned fees and installment plans.
- Past clients Newsletters and check-ins for past clients who opted in.
- Reporting The signed cases behind every ad, page and referral, with their cost.
Getting found
- Your website Each practice area has a page, and every edit you send is ours to make.
- SEO and AI answers City and practice-area pages, posts you approve and a current Google profile.
- Ads and LSAs Google, Facebook and Local Services ads, run in accounts your firm holds.
- Reviews A review request to each client as a matter closes, with replies drafted for you.
- Social media Posts and short videos you film on a phone, edited by us.
Questions about what it costs
What firms ask before a demo: the price, the terms, setup and who pays for clicks. Anything else, write to sales@retainerbooked.com.
What will our firm pay each month?
Who counts as a person?
Is there a contract or cancellation fee?
Does setup cost extra?
Do you charge by the call or the signed case?
Is ad spend included?
Is the website included?
Who's our main contact?

Swap the stack of invoices for one fee
On a short call we show the intake board, the AI receptionist and a sample firm website, then name the plan that fits how many of your people sign in.
- Month to month, no setup fee, live in 14 days.

