SEO & AI Search for your firm
Practice area pages
for what your next client searches
RetainerBooked’s law firm SEO comes built into each page we design for US firms with 1 to 10 lawyers, as part of one flat monthly fee. Our writers add city pages and posts; your attorneys approve each one.
- Google Business Profile updated, posts scheduled
- Spanish pages for Spanish callers
Live in 14 daysMonth to month, no setup fee
What we do
Search work, done every month
Our team does each part, and your attorneys approve every page we write.
When your firm leaves an agency site, every page we rebuild keeps its address and its words, so Google finds the same pages on the new one. Titles, headings and schema go in as we build, not after launch.
See the websitesWe keep your hours, practice areas, office photos and posts current on Google Business Profile. Reviews collect there too, with replies you approve before they post.
How reviews workSomeone asks ChatGPT for an immigration lawyer in Columbus who speaks Spanish. Its reply quotes sites that state clearly whom a firm serves and where, and we write every page of yours to say exactly that.
Our writers draft a page per practice area and town you serve, and blog posts on the questions callers ask your front desk. Your attorneys read each draft and sign off first.
A great-looking site, invisible on Google
Sunday night, the managing partner searches “estate planning attorney Grand Rapids” and scrolls past three other firms. The site has one page listing eight practice areas, and the agency’s report shows rankings for words nobody types. This is what each page we build carries instead.
Office pages
Every office gets a separate page, its address and phone written exactly as your Google profile lists them.
Plain first answers
Each practice area page opens by saying who you help, in which towns, and how a consultation works, the lines AI answers quote.
Titles and schema
Page titles, headings and schema markup tell Google which practice area, office and attorney each page is about.
Bar labels placed
“Attorney Advertising” and your state’s other required lines go wherever you tell us.
After the search
Searches that finish in a consultation
A ranking matters only when the person searching calls, writes or books. These four pieces sit between that search and your intake team, and your monthly numbers name the page each signed case started on.
Website chat
Answers for the late-night reader
At 10:50 p.m., a reader lands on your DUI page. The chat on the page asks your intake questions, says it’s your firm’s AI assistant, never gives legal advice, and books the caller a consultation or a morning callback.
Google reviews
Reviews people read before they call
Callers read what past clients wrote on Google before dialing. Each client gets a review request when their matter closes, and our reply drafts never confirm the reviewer was your client or mention a case.
Source tracking
The page behind each signed case
Your Tulsa car accident page shows a different tracking number from every other page. Its calls arrive on the intake card with the page named, and the report counts each retainer it brings in.
Built for phones
Fast pages for someone searching one-handed
Someone in a hospital parking lot searches for an injury lawyer with one thumb. Your page loads fast, the call button sits at the top, and the booking form asks only what intake needs first. If every line is busy, the AI receptionist answers in your firm’s name.
Who writes
Our drafts, your final say
Hired content often comes out vague because nobody at the firm checks it. Our writers work from the practice areas, towns and questions you give us, and every draft goes back to your attorneys before it posts.
One page for each town you serve.
- Each town page names its county courthouse and your nearest office, then a button to book online.
- Written from scratch for each town, never copied with the name swapped.
- Spanish pages too, in every practice area where you take Spanish callers.
Answers to what callers keep asking.
- Each post answers one question your front desk hears every week, plainly.
- Each post links to its practice area page, with booking and chat on both.
Every draft goes to your attorneys first.
- Pages say “focuses on” rather than “specialist” unless your attorney holds a named certification.
Monthly report
Signed cases, not keyword charts
A report reaches your inbox monthly, followed by a call where we walk through it. It counts the calls, forms and chats from each page, the consultations booked and the retainers signed, showing which pages earn their keep.
- Calls and forms traced to each page
- Consultations from search, split by practice area
- Signed cases counted by the page behind them
- Monthly call to go over it
- Calls from your profile, counted as their own source
What it costs
One price, with the search work included
The same plan pays for intake, the site and SEO.
$97
a month, the first tier
1
flat fee
Monthly
strategy call
$0
per call or signed case
What changed after launch
Wesley T.Managing partner, PI firm, Tulsa By pagesigned cases tracedOur old agency sent ranking reports every month. Now I see which page each signed case came from, and our Broken Arrow page books the most.
Beatrice V.Founding attorney, Sacramento Each pageread by me firstI read each page before it’s published, and they finally sound like me. Callers mention the Elk Grove page by name.
Rashad W.Criminal defense attorney, Atlanta Mondaybooked from weekend chatsWeekend callers say they found our DUI page through ChatGPT, and the chat on that page books them for Monday.
Harriet B.Office manager, Grand Rapids Zeroemails chasing blog postsI used to chase our agency for blog posts. Now drafts arrive, our attorneys sign off, and they go up.
Esteban R.Immigration attorney, El Paso 2languages on our siteOur Spanish pages bring in callers who never found us before, and they hear Spanish from the AI receptionist too.
Lorena F.Intake manager, PI firm, Phoenix Page namedon every callCalls from our Mesa and Chandler pages show up with the page named, so my team knows what the caller read first.
SEO questions
Asked before changing SEO companies
Rankings, AI answers and who writes what. Type rankings, ChatGPT or sign-off to narrow the list.
6 questions
Does SEO still matter now that people ask ChatGPT?
Yes: ChatGPT and Google’s AI answers draw on the same clear pages Google ranks, ones that say who a firm helps, where its offices are and how to book. We write and build yours that way, so one piece of work serves both.
Can ChatGPT and Google’s AI recommend my firm?
Yes. Each page we write states who you help and where, in plain lines that AI answers from ChatGPT and Google can quote.
How long before SEO brings in calls?
It runs on Google’s clock, not ours. Your pages, titles and Google profile are ready inside the 14 days; how soon they rank is up to Google, and each month’s report lists the calls every page brings.
Can any SEO company guarantee my firm’s rankings?
No. Google alone decides where a page ranks, so any guarantee is a sales line. We control what goes on your pages and your profile on Google, and the report names which pages bring in callers and which bring signed cases.
Who writes the practice area pages and blog posts?
Our writers draft every page and post from the practice areas, towns and questions your firm gives us. Your attorneys read each draft, and a post under an attorney’s name waits for that attorney’s approval.
Is SEO enough without ads?
Usually both: ads bring calls while your pages build, and every plan includes both. You pay Google and Meta for clicks directly, in your own accounts.
Try searching for
Ask about your site
Write to Quinn at sales@retainerbooked.com about your towns, your offices or leaving your agency’s site.
Quinn HadleyAccount manager
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