Search ads on Google, social ads on Meta
Your ad budget,
judged by signed cases
RetainerBooked runs law firm Google Ads, plus Facebook and Instagram, for US firms with 1 to 10 lawyers: PPC inside accounts your firm owns, with intake software and your website on one flat monthly fee. Each campaign answers to the cost of each signed case.
- Your login to every campaign
- Spanish campaigns, same flat fee
Live inside 14 daysGoogle and Meta campaigns, counted from kickoff
- Aimed at the practice areas you take
- Your firm's own accounts
- Only the counties you serve
- Ads approved by your firm
Ads we build, your firm owns
An ad rep on our team plans the campaigns, writes ads from your firm's photos and reads the search terms weekly. Each ad waits for a partner's okay before it spends a dollar.
Google Ads by practice area
Search campaigns split by case type and county, every ad group pointed at a page built for it.
Facebook, Instagram
Ads written and built from your firm's own photos, shown to people in your counties as they scroll Facebook and Instagram, and approved by your firm first.
Retargeting your firm okays
Ads for people who visited your website, and audiences from client lists your firm okays in writing.
Spanish campaigns
Spanish ads open Spanish pages, and when nobody on your team is free, our AI receptionist picks up in Spanish.
Google and Meta send the click bill to your firm, not to us
Our ad work comes inside the flat monthly price you pay for the software.
The people on your campaigns
Quinn runs your monthly review, an ad rep adjusts bids and budgets each week, and our web team keeps every landing page and tracking tag working.
Quinn Hadley
Account manager
Ad rep
Google and Meta campaigns
Web team
Landing pages and tracking
After the click
What happens between the click and the signed retainer
A click costs the same whether anyone answers or not. These are the parts that turn it into a booked consultation and a signed retainer.
Search terms
Search terms read every week by your ad rep
A landlord-tenant search two counties over costs as much per click as a car accident in yours. Your ad rep reads the search terms each week, blocks the ones your firm doesn't take, and keeps the budget on your counties.
- Stray searches found every week and blocked before they add up on next month's ad bill from Google
- Each campaign limited to the counties your firm actually serves and the hours you pick
- Your practice area pages, written by us for search, earn visits without a click charge
Calls
Each ad rings its own number, so the call log knows the campaign
At 2:30 your intake team takes a call from the Facebook ad, then one from a Google search for car accidents. The two rang different tracking numbers, and the call log credits each caller to the campaign that paid for them, with a recording of what they needed.
- A number for every campaign, plus a pool on your website that shows the search keyword behind each call
- Calls answered and missed by campaign and hour, showing the office manager which hours the ads ring most and when to staff up
- Each call recorded and transcribed, with a spoken notice in two-party-consent states
- When a case signs, Google and Meta get one conversion back with the click, never the intake answers, so bidding leans toward ads that sign
Pages
Landing pages we write and build, one per ad group
Someone taps your DUI ad at 11:20 p.m., and the page that loads is about DUI arrests, call button first. Each ad group gets a matching page, holding a short form and the booking calendar, in English or Spanish.
- Laid out for the phone in their hand, quick to load on cell data
- The labels your state's bar asks for, such as Attorney Advertising, placed on every ad page before your firm signs off
- A form with your intake questions for that practice area, so the card opens with answers filled in
- Booking, chat and tap-to-call on every page, day or night
Facebook forms
The Facebook form sent on a Sunday night
Form answers from a Facebook ad usually sit in Meta's dashboard until someone downloads them. With RetainerBooked, each one opens a card on your intake board with the ad's name on it, and your firm's number texts them back within seconds.
- Every form answer becomes a card tagged by campaign, so next month's report credits the Facebook ad that earned it
- A text from your firm's number goes out seconds after the form lands, where they ticked the consent box
- Your intake specialist sees the form answers and the ad they tapped, plus every text since
- If nobody replies, follow-up texts keep going on the schedule your intake team sets
Reviews
The reviews they read after tapping your ad
Between tapping the ad and dialing, many callers open your Google reviews. A review request goes to every client when your team marks the matter done, and reply drafts wait for your firm to approve and send.
- When a matter is marked done, every client gets the same Google review text, unscreened by score
- Reply drafts keep who your clients are private and leave out every detail of the case
- Google and Facebook reviews watched and answered from your team's inbox
- No gift, discount or favor is traded for a review, keeping each request inside Rule 7.2
Follow-up
Follow-up texts until the consultation is booked
The ad did its job at 5:55 p.m., and the caller hung up before booking. Next morning your intake team picks the thread back up by text from the firm's number, and their replies appear on the intake screen in front of them.
- Each text shows your firm's own number, and a reply goes straight to the intake inbox
- A second and third text, spaced over days, ending the moment they book
- Messages from a Facebook or Instagram ad show up beside your text threads too
- Texts reach only people who reached out to your firm first and agreed to hear back
- Ready replies per practice area, worded by your intake specialist
- Every text and reply sits on the caller's card, next to the call recording
The first month
Ads running inside the 14 days
We open new ad accounts in your firm's name or take over the ones you have, then report what every signed case cost each month.
Day 1
Kickoff
We go through your practice areas, counties and budget, the labels your state's bar asks for, and who on your team takes the calls.
Your first call
First week
Your accounts
If your firm has run ads before, you grant us access to those accounts and remain the owner. If not, we open fresh ones under your firm's name, billed to your card.
In your name
First week
Pages
Every ad group gets a landing page with your intake questions on its form and a tracking number behind its call button.
A page per ad group
By day 14
Launch
You read every ad before it runs and tell us any line your state requires. Then the campaigns go live, and calls ring your intake team on numbers that show their source.
Your firm approves first
Each month
Report
Your account manager walks the partners through each campaign's spend, calls, consultations booked and cases signed, and which ones to cut or grow next month.
The cost behind every signed case
Searches your ads show up for
Searches we write ads for
best car wreck attorney in Tulsa
Car accidents
Searched from the tow lot
workers' comp lawyer after a fall
Workers' comp
Hurt on the job this week
chapter 7 lawyer cost
Bankruptcy
After the third collection call
flat-fee estate planning attorney
Estate planning
Wills, trusts, flat fees
first offense DUI lawyer open now
DUI arrests
The morning after an arrest
abogado de inmigración cerca de mí
Immigration
Searched in Spanish, answered in Spanish too
uncontested divorce cost Sacramento
Divorce
Typed at midnight, booked for Monday
emergency child custody lawyer this week
Child custody
Emergency hearings, fast callbacks
wrongful termination attorney in Phoenix
Wrongful termination
The week after the firing
We map searches to your counties and case types.
Open your ad account with us on the demo
During the demo, share your screen and we'll go through the ad accounts you run today, showing where last month's spend went, search by search. Month to month, no setup fee, live in 14 days.
Clicks that became consultations
Wesley T.Managing partner, PI firm, Tulsa Oursevery ad accountI log into our own Google Ads account now and see what each signed case cost, campaign by campaign.
Beatrice V.Founding attorney, Sacramento Same nightbooked from FacebookFacebook form answers sat overnight before. Now each gets a text from our number in seconds, and consultations book the same night.
Rashad W.Criminal defense attorney, Atlanta Weeklysearch terms read and trimmedWe stopped paying for out-of-state DUI searches. Somebody reads our search terms every week, and the junk calls dropped off.
Harriet B.Office manager, Grand Rapids Monthlyspend matched to signed casesThe monthly call takes half an hour. Our account manager shows each campaign's spend next to its consultations and signed retainers, and we decide what to cut.
Esteban R.Immigration attorney, El Paso En españolads, pages and callsOur Spanish ads open a Spanish page, and calls after hours are answered in Spanish. Consultations booked in Spanish doubled.
Lorena F.Intake manager, PI firm, Phoenix By campaignevery consultation tracedEach card shows which ad the caller came from, so I can tell the partners which campaign filled Thursday's consultations.
Ad questions
Questions about budgets and accounts
Use the search box, or pick a topic beside it.
10 questions
Where should our Google Ads budget start?
Your firm sets the budget, and Google and Meta charge your firm for the clicks themselves, in ad accounts your firm owns, while we build and manage the ads under the flat fee. Your ad rep suggests a starting budget per practice area from what clicks cost in your counties.
Do we own the ad accounts?
Yes. Both the Google and the Meta account sit under your firm's name and bill your firm's card, and partners can log in whenever they like. If you have accounts already, we work inside them and you stay the owner. If you stop working with us, everything in them, campaigns and years of data included, remains yours.
Is your fee a percentage of ad spend, or charged per call or per signed case?
No. One flat monthly fee, with no price per call, per inquiry or per signed case and no share of your fees. Clicks are paid to Google and Meta directly.
How do we avoid paying for junk calls?
Each week the search terms are checked and stray ones blocked, keeping the budget on the case types and counties you take. Recordings let you hear what each ad's callers wanted.
Should a law firm advertise on Facebook?
Facebook and Instagram reach people before they search, which suits practice areas people plan ahead for, such as estate planning and immigration, and retargeting your site's visitors. Each campaign is held to the same test as Google, what each signed case cost, and one that doesn't sign cases is cut.
Should ads point at their own pages?
Yes, and they come with your website. Every ad group links to a page made for it, carrying the practice area in its headline, a call button that rings a tracking number, your intake form and online booking.
Can you run ads in Spanish?
Yes. Spanish ads open Spanish pages, and Spanish callers are answered in Spanish.
Does our firm read every ad before launch?
Yes. Your ad rep writes every ad from your firm's own photos and practice areas. Nothing runs until your firm reads it and adds any lines your state's bar requires.
What about Google Local Services Ads?
They are on every plan as well, with a setup of their own: Google runs the background and bar license checks, and we build the profile and manage the budget. See how Local Services Ads work.
What's the monthly price, ads and all?
All of it is on every plan, and the price depends on how many of your people sign in, with the first tier at $97 a month.
Firms often ask
Ask about your ads
Send Quinn Hadley your question about budgets, ad accounts or Spanish campaigns, and get a straight answer by email.
Quinn HadleyAccount manager
Request a demo